La Familia Cider has established itself as a local favorite in Portland, known for its carefully crafted, flavorful ciders. While their bottles are available in stores, the team at La Familia wanted to increase foot traffic at their original location, where guests can experience the full charm of Portland’s cider scene. Partnering with Wise, La Familia Cider worked to reach locals with content that would draw them into their inviting, community-centered space.
Through Wise, La Familia collaborated with Portland creators who have a knack for highlighting local treasures. These influencers posted about their visits, sharing sips of La Familia’s unique ciders, from crisp classics to fruity blends, as well as the welcoming ambiance of the cider house. With each story and photo, Portlanders were invited to come and experience La Familia Cider’s authentic charm for themselves.
The partnership resulted in a notable increase in local visitors, who came in to enjoy both the flavors and the friendly atmosphere that La Familia Cider is known for. With Wise’s support, La Familia has strengthened its place as a neighborhood gem where Portlanders can unwind and explore local flavors.