Postino WineCafé, a vibrant brand under the Upward Projects Restaurant Group, is known for its irresistible shareable dishes, curated wine lists, and a laid-back yet sophisticated vibe. With a mission to create authentic experiences that make people feel “crazy good,” Postino was eager to extend its reach and grow its community.
To help achieve this, they partnered with Wise Assistant, an influencer marketing platform specializing in connecting brands with the right creators. Wise Assistant coordinated nearly 200 influencer visits across Postino’s various locations, focusing on influencers who align with the brand’s fun and welcoming culture. Each influencer captured the essence of Postino—from the cozy ambiance to the perfectly paired food and wine—sharing their experiences with engaged followers.
The results were incredible. Postino WineCafé saw a significant boost in social media visibility, driving foot traffic and solidifying its reputation as a top destination for wine lovers and foodies alike. Wise Assistant didn’t just raise awareness; we helped cultivate genuine connections that resonated with the community.