POGO Pass, a popular Texas-based pass program that grants families access to top attractions, partnered with Wise to reach more families and encourage them to explore Dallas as a family-friendly destination. With the goal of drawing families from all over Texas, POGO Pass worked with Wise to create a campaign that highlighted the wide range of family activities included with the pass—from museums and zoos to amusement parks and sports venues.
Wise connected POGO Pass with family-focused influencers who shared their excitement for the affordable, adventure-filled experiences that Dallas offers. The campaign generated buzz, with families throughout Texas showing interest in the convenience and value of POGO Pass, while influencers shared their memorable Dallas adventures, enticing new visitors. As a result, POGO Pass saw an increase in sign-ups and family trips to Dallas, making it a go-to option for affordable family entertainment in Texas.