Mattarello Cooking Lab offers an inviting culinary experience in San Diego, where guests can learn the craft of traditional pasta-making in an interactive, welcoming setting. Known for its engaging pasta classes, Mattarello wanted to attract more local individuals and families, as well as groups beyond corporate events. Partnering with Wise, they set out to increase their local reach and introduce the joy of Italian cooking to San Diego’s community.
Wise connected Mattarello with local creators who shared the love of cooking and authentic Italian experiences. Influencers documented each step of the process—from kneading and rolling fresh pasta dough to crafting classic sauces—bringing the unique, hands-on Mattarello experience to life. Their posts conveyed the friendly ambiance and artisanal techniques, encouraging followers to try a night of pasta-making as their next San Diego adventure.
Since launching the campaign, Mattarello has seen increased interest from locals who appreciate the chance to experience authentic Italian cuisine in a personal way. With Wise, Mattarello Cooking Lab now reaches a wider audience, inspiring San Diego’s residents to gather for unforgettable culinary experiences.