La Calle Tacos, a Houston staple known for its authentic street-style tacos, sought to engage more deeply with the local community. Partnering with Wise, La Calle aimed to increase visibility and share the flavors of Mexico’s street food culture with even more Houstonians.
Through Wise, La Calle Tacos collaborated with local food influencers, who celebrated the restaurant’s vibrant atmosphere and traditional Mexican fare. Their posts showcased everything from tacos and salsas to La Calle’s friendly ambiance, encouraging locals to come in and experience the authentic street taco experience. The campaign successfully brought more locals through La Calle’s doors, establishing it as a go-to spot for those seeking genuine Mexican flavors in Houston.