Vetro Vero, nestled in Frankfurt's stylish Westend, offers an inviting blend of traditional Italian classics with modern flair. To create greater visibility and reach the hearts of locals, Vetro Vero partnered with Wise, aiming to draw Frankfurt’s community into its warm embrace of Italian culinary tradition.
Through Wise, Vetro Vero collaborated with local influencers passionate about Italian cuisine and vibrant dining experiences, who showcased the restaurant's popular dishes like truffle pasta, Vitello tonnato, and classic cicchetti. Posts highlighted the Italian-inspired ambiance and elegant wine selections, inspiring locals to discover Vetro Vero’s authenticity. The campaign led to a surge in visits and established Vetro Vero as Frankfurt’s go-to for an Italian escape, right in the heart of the city.