Buff City Soap, known for its handmade, plant-based products, has been making waves in the personal care industry. With a commitment to clean, cruelty-free beauty, their luxurious soaps, bath bombs, and skincare lines have gained a loyal following. To further their mission, Buff City Soap partnered with Wise to amplify their reach, generate social media buzz, and increase foot traffic across their growing network of stores.
Through Wise, Buff City Soap connected with content creators who showcased the delightful experience of visiting their stores. Creators highlighted the vibrant colors, customizable scents, and the hands-on soap-making process that makes Buff City Soap a unique shopping destination. Social media posts brought the brand’s ethos of clean beauty to life, inspiring new audiences to embrace sustainable self-care.
The collaboration with Wise resulted in increased brand visibility and a surge of excited customers visiting Buff City Soap stores. By leveraging authentic influencer-driven content, Buff City Soap not only showcased its commitment to natural beauty but also solidified its position as a leader in the handmade skincare industry.