Dave’s Hot Chicken, famous for its spicy tenders, has landed in Wisconsin. To reach younger audiences, especially gamers and social media-savvy food lovers, they partnered with Wise to activate local influencers in Madison, Green Bay, and Milwaukee.
Through Wise’s platform, Dave’s Hot Chicken connected with creators who share their love for bold flavors and viral food experiences. These influencers turned launch days into major events, filling locations with excited new customers and flooding social media with hype.
The result? A packed opening, hundreds of organic posts, and a surge of young, engaged fans eager to make Dave’s Hot Chicken their new go-to spot.