Dave’s Hot Chicken, known for its mouthwatering, spicy tenders that have captivated food lovers across the country, opened a new location in Naperville, IL—a suburb of Chicago. They turned to Wise Chicago, the Chicago-based creator ecosystem by Wise Assistant, to organize influencer events and build hype around their Naperville and Roscoe Village locations.
Using Wise’s platform, Dave’s Hot Chicken connected with local influencers who shared their love for bold flavors and unforgettable dining experiences. These creators helped turn the launch into a must-visit event, generating excitement across social media and drawing new customers to their doors.
The results were phenomenal: a packed opening day, hundreds of user-generated posts, and a steady flow of customers eager to try the legendary chicken. Wise didn’t just bring awareness to the new location; they helped establish Dave’s Hot Chicken as a favorite in Chicago’s competitive food scene.