PDQ Chicken, known for its fresh, hand-breaded chicken and innovative menu offerings, recently announced the return of their popular Zucchini Fries. To generate excitement around this fan-favorite item, they turned to Wise for support in promoting the announcement.
Leveraging Wise’s influencer marketing expertise, PDQ Chicken connected with local influencers who have a passion for delicious food and engaging dining experiences. These influencers created a buzz on social media, generating anticipation for the Zucchini Fries and encouraging fans to visit their nearest PDQ location.
The results were impressive: a surge in social media engagement, increased foot traffic to PDQ restaurants, and a wave of enthusiasm for the beloved Zucchini Fries. Wise didn’t just help announce the comeback; we reignited customer interest and excitement around PDQ Chicken’s menu.