City BBQ, famous for its smoky, slow-cooked barbecue classics, unveiled a new Pickle Menu that’s as bold as it is tangy, adding a fresh twist to their beloved offerings. To drum up excitement for this unique launch, they teamed up with Wise to tap into local influencers across key U.S. markets.
Using Wise’s platform, City BBQ connected with influencers who share a passion for standout flavors and crave-worthy dining experiences. These creators turned the Pickle Menu debut into a can’t-miss event, creating social media buzz that attracted new audiences eager to explore the latest BBQ flavors.
The results spoke for themselves: high engagement on launch day, a wave of user-generated posts, and steady crowds flocking to try the new menu. Wise didn’t just amplify City BBQ’s new offerings; we helped make the Pickle Menu a must-try addition in BBQ-loving communities nationwide.