LANE EIGHT + Rolo SF Partnership

Lane Eight

What you will receive

You’ll participate in promoting LANE EIGHT Footwear, a next-generation, performance-based, and sustainable athletic shoe brand! In exchange for an Instagram Reel or TikTok Video featuring your unboxing and fitness activity in your LANE EIGHT footwear, you’ll receive a pair of their fashionable, comfortable, and versatile shoes (retail value $100). For high-quality and high-performing content, you'll have the opportunity to apply to the LANE EIGHT Influencer Ambassador Program, for early access to products and potential paid collaboration opportunities.


We want you to capture the athletic, active vibes of LANE EIGHT. Capture you unboxing and describing the shoes in a short video, and then show us a run, workout, or Yoga. Feel free to be creative and let your audience see how active you are!

Brand Story

LANE EIGHT creates a new generation of performance footwear. Moving beyond the sport-specific shoes that have been the industry norm, we create sustainable, functionally versatile workout shoes that can take you from the gym to a run around the neighborhood, from your favourite workout class to your daily coffee run.



Visuals & Theme

Active and vibrant vibes


Stay True to your Brand, but highlight the quality, fit, and beauty of @laneeight sold by @rolo_sf

Hashtags & mentions

@laneeight, @rolo_sf


IG ReelTikTok Video

Scheduling requirements

We expect you to post your video promoting LANE EIGHT shoes 5-7 days after you receive them.

Target creator size



21 to 65