Approved creators will receive a $50 cash payment via PayPal to discover alkaline hydration in Bored & Thirsty. This artfully branded canned water can refresh you wherever your city takes you.
The best part? These limited-edition cans are hiding in plain sight across your local retailers. It’s your mission to find them (with our help) — snap it, sip it, and tag @boredandthirsty as a collaborator.
Find Bored & Thirsty in select Jimbo's, Sprouts, Valley Farms Market, Frazier Farms, Keils, Krisps Market, Stumps Point Loma, Just Peachy, Marabella Market, and BevMos!
The hunt is on in sunny San Diego. Can you spot Bored & Thirsty cooling off on the shelves of BevMo!? With dozens of locations across the city, the game is simple: grab a can, hydrate in style, and show off your BevMo haul.
Highlight the San Diego backdrop, that cool fridge moment, and the can art that makes people ask: “What is that?”
Focus your content on showcasing the retailer and you finding the product in the store, but make sure to highlight Bored & Thirsty and its smooth alkaline hydration as an alternative to alcohol or other sugary drinks. You can also touch on these elements that make Bored & Thirsty special:
SMOOTH ALKALINE HYDRATION: Refresh with Bored & Thirsty Alkaline Canned Water! This 12-pack of 16oz cans, with 9.0+ pH, electrolytes, and trace minerals, offers a crisp taste—perfect for workouts or long days.
LIMITED EDITION ART COLLABS: Spark conversations! This 12-pack of 16oz cans features collectible designs from artists and influencers, showcasing exceptional artistic creativity—ideal for those who love unique, artistic hydration with varying can designs.
ECO-FRIENDLY 100% RECYCLABLE CANS: Hydrate sustainably! Bored & Thirsty’s 12-pack of 16oz aluminum cans is 100% recyclable, preserving freshness while reducing plastic waste—great for environmentally conscious drinkers.
HEALTH-BOOSTING BENEFITS: Power up naturally! This 12-pack of 16oz alkaline water, with 9.0+ pH, electrolytes, and trace minerals, supports intense activities—perfect for those seeking a refreshing, health-focused drink.
MADE IN THE USA QUALITY: Quench your thirst for inspiration! Bored & Thirsty Alkaline Water, in a 12-pack of 16oz cans, is proudly made in the USA—ideal for a creative, sustainable hydration experience at any party.
Grab-and-go moments inside BevMo
Chill vibes by the beach or palm-lined streets
Close-ups of the can art and opening the first sip
#boredandthirsty #bevmosandiego #hydrationhunt #coolwaterclub