Approved creators will receive a $50 cash payment via PayPal to discover alkaline hydration in Bored & Thirsty. This artfully branded canned water can refresh you wherever your city takes you.
The best part? These limited-edition cans are hiding in plain sight across your local retailers. It’s your mission to find them (with our help) — snap it, sip it, and tag @boredandthirsty as a collaborator.
Find Bored & Thirsty in 160 Hy-Vee stores across these areas:
Wisconsin - Madison, Brookfield (Milwaukee), Ashwaubenon (Green Bay)
Kansas - Overland Park, Olathe, Topeka
Iowa - Des Moines, Cedar Rapids
Illinois - Quad Cities
Minnesota - Minneapolis, St. Paul
Missouri - Kansas City
Nebraska - Omaha, Lincoln
South Dakota - Sioux Falls
From small-town gas stations to city corner stores, the Bored & Thirsty hydration hunt is on in the heartland. No matter where you are in the Midwest, there’s a can calling your name.
Show off that Midwestern magic — finding the coolest water in the unlikeliest places.
Focus your content on showcasing the retailer and you finding the product in the store, but make sure to highlight Bored & Thirsty and its smooth alkaline hydration as an alternative to alcohol or other sugary drinks. You can also touch on these elements that make Bored & Thirsty special:
SMOOTH ALKALINE HYDRATION: Refresh with Bored & Thirsty Alkaline Canned Water! This 12-pack of 16oz cans, with 9.0+ pH, electrolytes, and trace minerals, offers a crisp taste—perfect for workouts or long days.
LIMITED EDITION ART COLLABS: Spark conversations! This 12-pack of 16oz cans features collectible designs from artists and influencers, showcasing exceptional artistic creativity—ideal for those who love unique, artistic hydration with varying can designs.
ECO-FRIENDLY 100% RECYCLABLE CANS: Hydrate sustainably! Bored & Thirsty’s 12-pack of 16oz aluminum cans is 100% recyclable, preserving freshness while reducing plastic waste—great for environmentally conscious drinkers.
HEALTH-BOOSTING BENEFITS: Power up naturally! This 12-pack of 16oz alkaline water, with 9.0+ pH, electrolytes, and trace minerals, supports intense activities—perfect for those seeking a refreshing, health-focused drink.
MADE IN THE USA QUALITY: Quench your thirst for inspiration! Bored & Thirsty Alkaline Water, in a 12-pack of 16oz cans, is proudly made in the USA—ideal for a creative, sustainable hydration experience at any party.
Countryside stores, highway stops
Classic Midwest aesthetics — fields, trucks, snow or sun
The can in hand, backdropped by a true Americana scene
What to Show:
The hunt — from walking into the store to cracking the can
Store environment: cooler shot, signage, location tags
First sip moment — refreshing, playful, real
Solo or with your plus one for reaction shots
Caption Must-Haves:
Thank you @boredandthirsty đź’§
Mention your city + where you found it
Tag the retailer if possible
Call to action: “Find yours at [location]!”
Scheduling:
Post within 7–10 days of receiving product
Tag @boredandthirsty as a collaborator
Include your preferred store location in the caption
#boredandthirsty #midwestcool #hydrateheartland #hydrationhunt